Workshop 1 – Brand DNA: The foundation for creating iconic brands

Lesson recap

Your brand is not your logo but the experience through your organisation or product/service or an individual experience
Your consumers have a bigger impact on your brand
Your brand DNA is composed of your vision, your purpose, your values, your personality, your positioning and your products/benefits.
To successfully develop your brand starts with the strategy and then the identity. Then grow it with continuous marketing, digital and sales activities.