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The Branding and Neuromarketing Programme

Welcome
2 Topics
What to expect in this course and about the instructor
Workshop 1 – Brand DNA: The foundation for creating iconic brands
Module 1 – Branding: Distinguish & Attract
 4 Topics | 1 Quiz
Workshop 2 – Brand Soul Searching: The importance of brand purpose, vision and mission
Workshop 3 – Brand Positioning: Distinguish your business in a competitive market
Workshop 4 – Brand messaging: Create an engaging brand narrative and experience
Workshop 5 – Brand identity: Align your brand identity with your positioning to engage and attract
Time for module 1 your graded quiz!
Module 2 – Neuromarketing Module – Convert
 4 Topics | 1 Quiz
Workshop 6 – Service Packaging and Pricing: How to maximise your prospects basket value while providing the best solutions
Workshop 7 – Pre-launch campaign: How to create raving fans before your launch
Workshop 8 – Neuromarketing & Mind Hacks: Attract and Convert More Prospects Into Customers
Workshop 9 – Beyond Marketing: Develop an effective brand ecosystem to increase client loyalty and lifetime client value
Time for module 2 your graded quiz!
Module 3 – Personal Branding & Business Resilience – Thrive
 5 Topics | 1 Quiz
Workshop 10 – Personal branding: Become an industry authority while building your legacy
Workshop 11 – Thriving during a crisis or recession: Navigate successfully during a crisis or an economic recession
Workshop 12 – Brand roadmap enabler: Successfully enable your brand growth
Workshop 13 – Network like a pro: Attract clients effortlessly
Workshop 14 – LinkedIn social selling
Time for your module 3 graded quiz!
Course Wrap up
 1 Topic
Your feedback and what’s next?
Module 4 – Bonus Content
 1 Topic
Creative Leadership during a pandemic
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Workshop 1 – Brand DNA: The foundation for creating iconic brands

The Branding and Neuromarketing Programme Welcome Workshop 1 – Brand DNA: The foundation for creating iconic brands

Lesson recap

  • Your brand is not your logo but the experience through your organisation or product/service or an individual experience
  • Your consumers have a bigger impact on your brand
  • Your brand DNA is composed of your vision, your purpose, your values, your personality, your positioning and your products/benefits.
  • To successfully develop your brand starts with the strategy and then the identity. Then grow it with continuous marketing, digital and sales activities.

 

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