fbpx

Workshop 1 – Brand DNA: The foundation for creating iconic brands

Topic
Materials

Lesson recap

  • Your brand is not your logo but the experience through your organisation or product/service or an individual experience
  • Your consumers have a bigger impact on your brand
  • Your brand DNA is composed of your vision, your purpose, your values, your personality, your positioning and your products/benefits.
  • To successfully develop your brand starts with the strategy and then the identity. Then grow it with continuous marketing, digital and sales activities.

 

If you haven’t signed up to this course yet, click here to receive my free 10-day brand coaching guide and more.¬†

Click here 

Get 20% OFF

Sign up for exclusive perks and 20% off your training.