Tech Tools for Personal Branding


Asking for Help: Working with Experts & Tech Tools

We explore the importance of seeking help from experts and utilising tech tools to enhance your personal brand. You don’t have to do it all on your own: work with experts, including agencies, PR professionals, and freelancers, as well as incorporating various tech tools to supercharge your brand.

Key Takeaways:

  • Seeking Help from Experts:
    • Building a strong personal brand often requires the assistance of experts in specific areas, such as marketing, public relations, or design.
    • Learn how to identify, engage, and effectively collaborate with experts to complement your personal brand efforts.
  • Utilising Tech Tools:
    • Leveraging technology tools can streamline personal branding tasks and boost efficiency.
    • Discover a selection of essential tech tools to assist you in scheduling, design, email marketing, and more.

Working with Experts:

  • Identifying Experts:
    • Research and identify experts or agencies in your field who can assist you with aspects of personal branding that may fall outside your expertise.
    • Look for professionals with a proven track record in areas such as PR, marketing, or graphic design.
  • How to Find and Brief Experts:
    • Utilise platforms like Upwork to find and hire freelancers or agencies for specific tasks.
    • Provide clear and concise briefs to experts, outlining your objectives, expectations, and any relevant details.
    • Consider testing freelancers by assigning a small task before committing to a larger project to ensure a good fit.

Tech Tools to Supercharge Your Brand:

  • Calendly:
    • Use Calendly to streamline scheduling and appointment booking, making it easy for others to connect with you.
  • Canva:
    • Create visually appealing graphics, presentations, and marketing materials with Canva’s user-friendly design tools.
  • Zoho:
    • Manage various aspects of your personal brand, including customer relationship management and email marketing, with Zoho’s suite of business tools.
  • Meetalfred:
    • Enhance your LinkedIn outreach and networking efforts by automating connection requests and messaging through Meetalfred.
  • LinkedIn Premium:
    • Upgrade to LinkedIn Premium for advanced networking features and increased visibility within the platform.
  • Scheduling:
    • Utilise scheduling tools to efficiently manage your time and appointments.
  • Email Marketing:
    • Implement email marketing platforms to build and engage with your audience effectively.
  • Biosites.com:
    • Create and manage a personal website with Biosites.com to enhance your online presence.
  • Upwork:
    • Find freelancers and experts for various tasks, from content creation to design and development, and assess their skills through interviews and trial projects.


Collaborating with a Freelancer on Graphic Design

Let’s explore how you can apply the concepts in this module with an example:

Example: Creating Marketing Materials with a Freelancer

Suppose you are a marketing professional looking to enhance your personal brand by creating visually appealing marketing materials. Here’s how you can collaborate with a freelancer:

  1. Identifying an Expert:
    • Research freelancers on platforms like Upwork or Fiverr who specialise in graphic design and have experience creating marketing materials.
  2. Selecting the Right Freelancer:
    • Review the profiles and portfolios of potential freelancers to assess their skills and style. Look for someone whose work aligns with your personal brand.
  3. Briefing the Freelancer:
    • Contact the selected freelancer and provide a clear and detailed brief outlining your project requirements, including the design objectives, target audience, and any branding guidelines.
  4. Testing the Freelancer:
    • To ensure a good fit, assign a small project or task to the freelancer, such as designing a social media post or a promotional flyer.
  5. Collaborating and Feedback:
    • Collaborate closely with the freelancer, providing feedback and direction as needed throughout the project.
    • Ensure that the final deliverables meet your expectations and align with your personal brand identity.

By working with a freelance graphic designer, you can create professional and visually appealing marketing materials that enhance your personal brand’s visual identity. This collaborative approach allows you to focus on your strengths while leveraging the expertise of a professional in the design field. Remember to maintain clear communication and provide constructive feedback to achieve the desired result