How to craft your speaking profile pitch


Crafting an effective speaking profile pitch involves presenting your expertise, experience, and unique value proposition in a compelling way that resonates with event organisers and audiences. Here’s how to create a persuasive speaking profile pitch:

1. Start with a Strong Introduction

  • Grab Attention: Begin with a powerful statement or question that highlights the importance of your topic or the unique perspective you bring.
  • Introduce Yourself: Briefly introduce yourself, focusing on your credentials, experience, and areas of expertise relevant to your speaking topics.

2. Highlight Your Expertise and Experience

  • Showcase Your Knowledge: Detail your expertise in your field, including any certifications, degrees, or special training you have completed.
  • Share Your Experience: Mention past speaking engagements, workshops, or seminars you’ve led, emphasising any notable events or organisations you’ve worked with.

3. Define Your Unique Value Proposition (UVP)

  • What Sets You Apart: Clearly articulate what makes your approach, insights, or perspective unique compared to other speakers in your field.
  • Audience Benefit: Explain how your talks provide value to your audience, whether through actionable advice, innovative ideas, or inspiring stories.

4. Tailor Your Pitch to the Event or Audience

  • Research the Event/Organisation: Show that you’ve done your homework by mentioning specific aspects of the event or organisation that align with your expertise.
  • Customise Your Message: Adapt your pitch to address the specific themes, challenges, or goals of the event, demonstrating how your talk can contribute to its success.

5. Include Social Proof

  • Testimonials and Endorsements: Incorporate quotes or endorsements from past event organisers, attendees, or industry leaders that speak to your effectiveness as a speaker.
  • Media Mentions or Publications: Mention any articles, books, or significant media appearances that lend credibility to your expertise.

6. Make It Visual

  • Professional Headshot: Include a high-quality, professional photo of yourself to make your pitch more personal and engaging.
  • Media Clips: If possible, link to short video clips of your past speaking engagements to give organisers a taste of your speaking style and presence.

7. End with a Clear Call to Action (CTA)

  • Make It Easy to Connect: Provide clear contact information and encourage event organisers to reach out to discuss potential speaking opportunities.
  • Offer to Provide More Information: Invite inquiries for more details about your talks, availability, or to receive a full speaker kit.

8. Keep It Concise and Engaging

  • Be Brief: Your pitch should be succinct, ideally fitting on one page or lasting no longer than a few minutes if spoken.
  • Engage the Reader/Listener: Use compelling language and a passionate tone to engage your audience and leave them wanting to hear more from you.

Crafting Tips

  • Use Persuasive Language: Employ persuasive writing techniques, using active voice and strong verbs to convey enthusiasm and confidence.
  • Edit Ruthlessly: Proofread your pitch carefully to eliminate any errors and ensure clarity and conciseness.

By meticulously crafting your speaking profile pitch with these elements, you’ll effectively communicate your value as a speaker and increase your chances of being selected for speaking opportunities that align with your expertise and passions.