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Creating Your Brand Story – Part 1

 

Key Takeaways:

  • Story Building & Positioning
    • Storytelling is a powerful tool for personal branding. It allows you to craft a narrative that resonates with your audience and distinguishes you from others.
    • Finding your purpose, or being a disruptor, involves understanding why you do what you do and the change you want to bring about in the world.
    • Effective storytelling speaks to the heart, creating emotional connections with your audience.
  • Being Perceived as an Expert through Storytelling:
    • Positioning yourself as an expert in your field requires showcasing your expertise through storytelling.
    • Instead of merely showing your achievements, tell the story behind them. Utilise case studies, photos, videos, and associations to reinforce your expertise.
  • Your Messaging:
    • Craft a clear and compelling message that communicates your vision, mission, and purpose. Explain why you do what you do and how it aligns with your personal brand.
    • Emphasise your expertise and the value you provide to your audience.
  • Offering and the Target:
    • Define how you can help and who your target audience is. Clearly articulate the solutions or services you offer and the specific groups or individuals you aim to assist.