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Brand identity

Key Takeaways:

  • Four Senses in First Impressions:
    • It takes just 7 seconds to make a first impression, and it involves about four senses: sight (vision), hearing (audition), smell (olfaction), and touch (tactile perception).
    • Your personal brand identity is greatly influenced by how you come across through these senses.
  • Building Your Brand Voice through Personality:
    • Your personality plays a significant role in shaping your brand voice.
    • Personality traits like friendliness, confidence, and authenticity should be reflected in your personal brand identity.
  • Presence in Person:
    • In-person presence includes aspects like your clothing choices, speaking style, eye contact, and body language.
    • Your personal brand is strengthened when you come across as approachable, attentive, and authentic in face-to-face interactions.
  • Visual Identity (Sight – Vision):
    • Develop a consistent and visually appealing personal visual identity across online platforms, such as LinkedIn profiles, professional headshots, and social media presence.