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Brand development – Easy to Moderate

 

Key Takeaways:

  • Building Credibility: The Channels:
    • Building credibility is essential for personal branding, as it enhances your reputation and authority in your field.
    • This module highlights different channels and strategies to establish and enhance your credibility.

Easy Approaches:

  • LinkedIn Profile Optimisation:
    • Ensure your LinkedIn profile is complete, professional, and reflects your personal brand accurately.
    • Consistently create content on LinkedIn through posts, videos, and articles to showcase your expertise and engage with your network.
  • Awards and Recognitions:
    • Apply for industry-specific awards that align with your expertise and accomplishments.
    • Connect with journalists at events and online to increase your chances of securing interviews and media features.
  • YouTube and Networking:
    • Utilise YouTube to share your knowledge and connect with your audience through video content.
    • Network regularly, especially at the beginning of your personal branding journey, and consider maintaining a weekly networking tempo.